I think about 95% of playing video games or watching movies is the level of hype you achieve before getting anywhere near the release date. And that is all down to marketing, achieved primarily by releasing trailers. Given the recent bombardment of trailers at E3, it made me look back on what we had seen at previous shows.
Here are a few of my all time favourite video game trailers, that had me chomping at the bit for release day
Metal Gear Solid 2 Trailer
Man. This Trailer. I don’t think I have ever wanted anything so bad. It was just so dramatic and it had everything. Snake jumped off a bridge in stealth camo, held up people at gunpoint, a sinking ship, Metal Gear Ray, Revolver Ocelot. You just couldn’t’ cram anymore hype for one of the most anticipated games of all time into one trailer. By the time that legendary theme tune kicks in, Konami already have your pre-order money. And , in this biggest conspiracy this side of JFK, Konami did all this using 99.9% footage from the first hour of the game, so we didn’t know we wouldn’t be playing as Snake. You Bas**rds.
Zone of the Enders 2 Trailer
Man, those Konami guys sure do know how to make a good trailer. This is a personal favourite of mine. It made the first Zone of the Enders feel like a trailer, for this Trailer. It feeds you just enough of the big story lines through the animated cut scenes to draw you in, then bombards you with lightning fast robot combat, and a killer soundtrack. What is it about Japanese music that makes game trailers so awesome.
Star Wars The Old Republic Trailer
There is nobody who doesn’t think this trailer is the s**t. It has everything you ever wanted from Star Wars, in just x minutes. Nuff Sed.
Mass Effect 2: Fight for the Lost Trailer
Mass Effect 2 is the Empire Strikes Back of video games. And this trailer capitalised on it. Its dark, its emotional, and for lack of better word, its epic. Just one watch of this, and you really start to feel like this might be your last adventure with Commander Shepard. Plus only Mass Effect 2 trailers get the romance in too…
Which trailers have really had you on the edge of your seat over the last few years?